Clearly defining property rights， specifying rights and

separate ownership rights from management rights

a grand reputation

a model of reputation

Anticipatory breach of contract Repudiation Diminished expectation

appraisal reputation

be sensitive about one’s reputation

brand reputation

business reputation

calculation of reputation

commercial reputation

corporate reputation

damaged Legco’s reputation

denial of the non-repudiation service attack

enhanced-reputation system

enterprise’s reputation

Enterprises’ Reputation

evaluation method of reputation

Fair Non-Repudiation